Claude Code
Codex
Grok
Pine AI
Pine is an AI assistant backed by $30M. It’s pricey, slow to reach its “aha” moment and hard to start with. I built its creator program from zero, with AI in every step.
Results
- 120+ creators in 3 months.
- 4M+ views at about a $15 CPM.
- Strong reach, weak conversion. The lessons below explain why.
What I did
- Built an in-house system to find and reach creators.
- Automated creator email with Growthbot.
- Generated custom briefs with AI, starting from templates.
- Opened high-trust channels like newsletters.
What I learned
- Price decides the channel. Product-channel fit matters as much as product-market fit.
- Close the data loop early. Views looked great, but without conversion data we couldn’t find the broken step.
- Paid ads test a message fastest. Even image-only ads can validate a message before you brief creators.