120+ creators and 4M+ views in 3 months. Strong reach, weak conversion, three honest lessons.
¥10M GMV with a team of two. One of our accounts was a top 1% creator on TikTok Shop UK in 2025.
#1 on the US App Store on day one. 300M views and 3,000+ creators, built by one person.
#1 across Europe. Demand tested with poster ads before the app was finished.
#1 in China for two weeks. Nearly 1,000 test videos, one with 10M views.